The Client
Cvent, the world's largest event and hospitality technology company, serving the global meetings and events ecosystem. Following multiple acquisitions, Cvent had accumulated disparate data sources that needed to be unified and transformed into customer-facing reporting that could be embedded directly into their platform.
The Project
VisionWrights architected the data solution and built analytics that could be embedded into Cvent's platform to support monetization. The work involved unifying data from multiple acquired systems, designing a reporting architecture that could scale with the platform, and building analytics that delivered real value to Cvent's end customers — event organizers who needed to understand attendance, engagement, and ROI.
The challenge went beyond standard BI: the solution needed to be product-grade, not just internal reporting. That meant designing for reliability, scalability, and a user experience that met the standards of a commercial SaaS platform.
The Result
The reporting became a key part of Cvent's paid offering, enabling customers to better understand event attendance, content engagement, and event ROI. This transformed fragmented data into a clear value driver for Cvent's customers while supporting new revenue streams for the business.
- ✓Analytics embedded directly into Cvent's commercial platform
- ✓Fragmented post-acquisition data unified into cohesive reporting
- ✓Customer-facing reporting became a key part of Cvent's paid offering
- ✓New revenue streams supported through data monetization
- ✓Event organizers gained visibility into attendance, engagement, and ROI