The Client
A national pizza franchise operating more than 400 locations across 25 states. The chain was growing fast but lacked visibility into what was actually driving profitability. Data was scattered across point-of-sale systems, delivery platforms, and spreadsheets — making it nearly impossible to compare performance across locations or understand which initiatives were working.
The Project
VisionWrights built comprehensive operational dashboards that unified data from across the business. The dashboards revealed which promotions actually drove profit, where stores were inefficient, and which locations had costly staffing or delivery issues. The solution transformed mountains of scattered data into actionable insights that franchise operators could use daily.
Beyond the dashboards themselves, the work gave leadership a framework for evaluating performance at every level — from individual store operations to network-wide trends. Metrics around kitchen efficiency, delivery times, staffing costs, and promotion ROI were surfaced in a format designed for operational decision-makers, not data analysts.
The Result
The pizza chain used the dashboards to optimize pricing, staffing, delivery routes, and inventory — cutting waste, improving margins, and boosting customer satisfaction. The insights revealed which promotions were profitable and which were eroding margins, enabling leadership to make data-driven decisions that improved operations and profitability across the entire restaurant network.
- ✓Identified profitable vs. unprofitable promotions across the network
- ✓Optimized delivery, staffing, and kitchen efficiency per location
- ✓Location-level performance analysis enabled targeted improvements
- ✓Data-driven decisions replaced gut instinct across the organization
- ✓Operational visibility across 400+ locations in 25 states