The Client
A growing retail client heading into their most critical selling season with fragmented reporting that was too slow to support fast decision-making. Leadership needed real-time visibility into sales performance across channels to make confident decisions during the high-stakes holiday period.
The Project
VisionWrights built a custom dashboard updated every 15 minutes, pulling data from Google Analytics, Salesforce, and other sources into a single consolidated view. The dashboard included scenario planning tools that allowed leadership to model different outcomes — adjusting assumptions around traffic, conversion, and average order value to understand the impact of various strategies in real time.
The solution was designed for speed and clarity. Rather than building a complex analytics platform, we focused on delivering exactly what the team needed for the holiday window: real-time performance data, channel-by-channel visibility, and the ability to run what-if scenarios without waiting for analyst support.
The Result
The client exceeded their holiday revenue goals. Leadership credited the real-time visibility and scenario planning capabilities with enabling faster, more confident decisions throughout the selling season — from adjusting marketing spend in real time to reallocating inventory based on performance signals.
- ✓Real-time data refreshed every 15 minutes across all channels
- ✓Streamlined data from Google Analytics, Salesforce, and other sources
- ✓Scenario planning enabled proactive decision-making during peak season
- ✓Client exceeded their holiday revenue goals
- ✓Leadership gained confidence in data-driven decisions under time pressure