The Client
A member-based cooperative in farm and ranch supply — one of the largest in the category with 631 stores, 20 members, over 2 million distinct UPCs, 500 million transactions, and $11 billion in retail sales. The central organization needed to provide its member-owners with modern, data-driven insights to improve competitiveness.
The Project
VisionWrights built benchmark reporting that gives the central organization and its members clear visibility into how each store, brand, and category is performing relative to the network. The scale was significant: reporting needed to handle millions of UPCs across hundreds of stores while remaining fast and accessible to non-technical users.
The solution was designed to reveal both over- and under-performance across the network — highlighting where there are opportunities for improvement and what top performers are doing differently. This enabled better pricing, assortment, and operational decisions at the individual store level while strengthening the value the cooperative provides to its members.
The Result
The reporting gives the central organization clear visibility into performance across 631 stores. It highlights where opportunities exist and what top performers are doing differently — enabling better pricing, assortment, and operational decisions. Overall, it strengthens the value the cooperative provides to its members by offering modern, data-driven insights that improve competitiveness and drive growth.
- ✓Benchmark reporting across 631 stores and 20 member organizations
- ✓2M+ UPCs and 500MM transactions analyzed for performance patterns
- ✓Over- and under-performance surfaced across the network
- ✓Data-driven pricing, assortment, and operational improvements enabled
- ✓$11B in retail sales covered by the reporting platform